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and boundaries of the marketing discipline. Learn more about JM here . Impact factor: 12.9 What’s New Scholarly Insight The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls What happens when legal changes aimed to prevent frivolous lawsuits make it more difficult for shareholders to hold managers accountable? A new Journal of Marketing study documents the unintended consequence of firms becoming less likely to recall products. Podcast Striking the Right Balance Between Big and Small Influencers in Livestream Commerce Should firms rely on a single big influencer or spread their budgets across multiple small influencers? A new Journal of Marketing study investigates 🎧 special issue Marketing in the Health Care Sector This Journal of Marketing special issue addresses the complexities arising from disruption in the health care industry while paving the way for further research into how marketing can empower choice, foster competition, and improve health outcomes. For Authors Editorial Leadership Editors Associate Editors Developmental Editors ​Editorial Review Board ​Advisory Board Meet JM at a Conference JM Editorial Cornerstones Submit a Paper ​ Submission Guidelines Editorial Mission ​ Submit a Manuscript What to Focus on When Submitting to JM Editorial Policies AMA Journal Policies Journal of Marketing Policy for Research Transparency Appeal Policy Marketing Insights from AMA Fellows Article A Lifetime in Marketing: Lessons Learned and the Way Ahead, by Philip Kotler Phil Kotler, the father of modern marketing,” reflects on the past and future of the discipline. Journal of Marketing Research-Driven Apps Research-Driven App Writing Clarity Calculator This tool can help scholars recognize and repair unclear writing so their research can make a larger impact. Research-Driven App Market Structure Map This tool provides an interactive visualization of market structure among brands. Research-Driven App Syntactic Surprise Calculator This tool measures the unexpectedness of syntax to improve marketing communications. Additional Resources For Marketers Scholarly Insights The JM Buzz Podcast Webinars for Managers JM Press Releases For Scholars IJRM †JM Reviewer Workshop at EMAC 2023 Webinars for Scholars Insights for the Classroom Challenging the Boundaries of Marketing Videos: What Academics Can Learn from Practitioners Resources for Reviewers JM Awards Special Issues Marketing in the Health Care Sector Better Marketing for a Better World New Technologies in Marketing JM -MSI Special Issue Explore the Journal Current JM Issue Articles in Advance Recently Accepted Manuscripts Connect Get Article Alerts Meet JM at a Conference Follow JM on LinkedIn Get JM updates on X (Twitter): Follow @JofMarketing DEI Commitment Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM ‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world. Journal of Marketing Research ( JMR ) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here . Impact factor: 6.1 Scimago journal ranking: 6.321 Recommended Reading Scholarly Insight Increasing Review Helpfulness: Do Photos Complement or Substitute for Text? Are reviews with photos more helpful? If so, do consumers find reviews more helpful when photos and text convey similar or different information? A Journal of Marketing Research study explores. Scholarly Insight Transforming the Dining Experience: How E-Scooters Boost Restaurant Spending A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments. ARchive Scholarly Insights Archive Browse all the Journal of Marketing Research DocSIG Scholarly Insights. For Authors Editorial Leadership Editors Associate Editors Editorial Review Board Advisory Board Submit a Paper Submission Guidelines Submission Site JMR Editorial Statement Editorial Policies AMA Journal Policies Journal of Marketing Research Policy for Research Transparency Decision Appeal Policy Featured IMPACT AT JMR Strategies for Leveraging AI in the Customer Experience Consumers tend to think that AI performs poorly at tasks that involve human emotions, tastes, moral dilemmas, and social expertise. In these situations, employ a human, use a hybrid humanâ€AI system, or design your AI systems to resemble humans. Additional Resources Research Insights Scholarly Insights by AMA DocSIG IMPACT at JMR Special Issues Education and Marketing Marketing Insights from Multimedia Data JMR Awards 2023 Paul E. Green Award 2023 Weitz-Winer-O’Dell Award Explore the Journal Current JMR Issue Articles in Advance Recently Accepted Manuscripts Connect Get JMR Article Alerts Follow JMR on LinkedIn Subscribe to the JMR Updates Newsletter Get JMR updates on X (Twitter): Follow @ama_journals Journal of Public Policy & Marketing ( JPP&M ) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here . Impact factor: 7.8 Recommended Reading Research Curation Into the Woods: Making a Difference via Marketing and Public Policy Research In this editorial, Coeditors in Chief Jeremy Kees and Beth Vallen introduce their strategic vision for Journal of Public Policy & Marketing . Special Issue Marketing to Prevent Radicalization: Developing Insights for Policies JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here. Research Curation JPP&M Articles Addressing Race, Diversity, and Inclusion JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M ‘s contributions on the topic of race and its intersection with marketing and public policy. For Authors Editorial Leadership Editors Associate Editors Editorial Review Board Submit a Paper Submission Guidelines Submission Site Calls for Papers Generative AI: Promises and Perils Editorial Policies AMA Journal Policies Decision Appeal Policy JPP&M Trainee Reviewer Program Featured Special Issue Meta-Analyses and Systematic Reviews in Marketing and Public Policy Check out the research in the January 2024 Journal of Public Policy & Marketing  special issue, Meta-Analyses and Systematic Reviews in Marketing and Public Policy.” Additional Resources Research Curations A Call for Further Research at the Intersection of Race, Marketing, and Public Policy What Exactly Is Marketing and Public Policy? A Curation on Pharmaceutical Marketing and Agenda for Future Research JPP&M Videos JPP&M 10â€20 Minute Video Modules A Conversation About Media Impact with Jessica Vredenburg Maura Scott Featured in Financial Times Panel on Societal Impact in Business Research Special Issues Meta-Analyses and Systematic Reviews in Marketing and Public Policy Marketing to Prevent Radicalization Pharmaceuticals, Marketing, and Society The COVID-19 Pandemic through the Lens of Marketing and Public Policy Explore the Journal Current JPP&M Issue Articles in Advance Recently Accepted Manuscripts Thomas C. Kinnear Award Collection Connect Get JPP&M Article Alerts Follow JPP&M on LinkedIn Get JPP&M...